Operational Problems to Avoid in a Commercial Real Estate Agency
When you run a commercial real estate agency with many salespeople, it is important to avoid operational problems that stifle listing opportunity and deal conversions. All too often today we see some agents cutting corners when it comes to operational support and backup for the sales team.
You cannot make good commissions when you cut corners.
The common operational problems we see today are usually:
- Lack of support staff to assist the sales team with their listings, advertising, database, and contract or lease documentation processes.
- The sales team spending too much time on administrative duties therefore not getting into the market and meeting enough of the decision makers.
- Little or no database support to capture the qualified enquiry accurately and in a timely way.
- Little or no marketing material to assist the sales team with their sales presentations and pitches.
- Poorly constructed marketing campaigns that have little relevance to the property precinct or the listed property. Read the rest of this entry »